All 104 matches at the 2026 World Cup are stopping for two hydration breaks. Why have they been stipulated by FIFA, and why ...

Soccer fans are up in arms over FIFA’s mandated “hydration breaks,” which have already led to one ad break cutting into live ...

Soccer has always been defined by free-flowing, unbroken action. But for the World Cup in America, FIFA is using “hydration ...

The 30-second spot for the Dova Arena project, which will be located in Rancho Cordova, is debuting during the 2026 FIFA ...

As World Cup fever takes hold, commercials become more patriotic, the U.S. national team jerseys suddenly appear on the backs ...

Team USA thrilled fans with a dominant performance, but many viewers were left frustrated by a controversial change to the ...

Viewers of the World Cup Opening Ceremony are reacting online after the Fox network aired a FIFA commercial narrated by ...

Forget the wait and the restrained hype: brands have already scored the first screamers of the 2026 World Cup. Between ’90s ...